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5 Great Reasons To Advertise Jobs Online

  • february 23,2015
  • Dave Rigby
  • Reaching More Candidates For Your Vacancies

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In today’s jobs market, many recruiters are finding it increasingly challenging to find the right staff.  The once-popular jobs pages in the local papers are no longer as successful simply because of the reducing lack of interest in reading the ‘paper’, so employers are having to look for candidates elsewhere.

Many recruiters have taken the leap from print to online, but some are still wary of the perceived pitfalls of online recruitment.  There can be a downside to online job advertising, most notably increased applications from candidates who are in no way suitable for the job, for example overseas candidates trying anything to help them move into the UK, and those who have to be seen to be applying for jobs, even though they are unqualified for the positions for which they are applying.  However, the benefits still outweigh the pitfalls by far. 

Here are our top 5 reasons why you should be advertising online:

  1. Reaching an Increased Audience

Advertising jobs online means you could potentially capture a large audience of relevant candidates.  With a multitude of job boards now in operation within the UK, which ever you choose you’ll be sure to reach people who are interested in your job.  Many of today’s job boards share their jobs across other sites (sometimes known as aggregator sites), so even if potential candidates aren’t registered with the site you plump for, there’s every chance they’ll see the job somewhere else!

  1. You can include more information

Job boards usually allow recruiters to post an unlimited amount of text in their adverts.  On that basis, you can include everything you want to about the job, with no restriction. This is helpful because you can list all the skills you are looking for, the experience you need, information about organisational culture, benefits and career prospects. The more information you include, the better your chances of targeting the right people and making sure those without the right skills, qualifications or experience don’t apply.

  1. It speeds up the process

Advertising online can be done in an instant.  You don’t have to wait for publication dates, you can just add jobs online as and when you want to.  The additional benefit here of course is that you can close jobs too, so when you’ve either appointed or have reached the optimum number of candidates, you can turn the advert off and prevent anyone else applying.

  1. 24 Hour Exposure

Job boards are open for business 24 hours a day, 365 days a year. That means candidates can look for jobs, and apply, at any time they want to.  Again, this will increase your applicant numbers as most people will usually have online access for most of the day.

  1. And finally – it’s easy to do!

Advertising jobs online is pretty easy (for most!).  Most job boards allow recruiters to set up their own account, and list their own jobs.  Payment online makes that part of the process quick and simple, and there’s generally no need for any third party input.

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